Internet + metal building materials is gradually change the mode of building materials industry
Internet + "let all the traditional industry and Internet industry people excited. Metal building materials as an important part of the national economy, its market capacity can reach one hundred million yuan, tens of thousands of industry to participate in the enterprise to reach several hundred thousand, participants can also reach millions of people, such an important market, how to take the advantage of the Internet, to better promote the development of hardware and building materials industry, combining with the experience of work and study I material industry for many years of experience and the Internet work experience, talk about the direction of the Internet engineering building materials field.
A, the media information
1, project information release
Engineering construction field, the project of information release often exist after severe occlusive and delay, many of the materials meet the conditions for suppliers to know the material only after completion of the project construction and autonomous supply of similar products. On the other hand, for information gathering, in addition to national large-scale projects active in the media release, many project information only close to the project staff to learn.
For collecting project information, the present domestic several big projects information release platform is a platform independent information, access to information cost is higher, so the software product price is higher also (usually takes 1 ~ 50000 per year), relative membership development co., LTD. Free Internet economics, that wool in pigs, and that use of sharing, rich platform, service more users. The UGC (user independent information) mode can greatly reduce the cost of access to information. Due to construction project involves the construction of the party a, design institute, materials, and attract any project information and release of one on the platform can effectively reduce the cost of access to information, including information exchange project can greatly enrich the project information. Such as A design institute to provide its was not involved in project information, just A design institute to share its currently involving project information. A design institute to check the number of project information, refer to tencent QQ member hierarchy, the more contribution, the greater the power.
2, information analysis,
Industry information transmission allows users to understand the industry dynamic, real-time transmission industry new technology, new material products. Information platform information engineering building materials field are mainly in the form of news, the lack of products for industry, for the new technology, for the industry
The depth of development and so on various aspects research. The spread of new technologies is still mainly in the form of journal articles, has failed to live up to let more people share to understand the purpose of new technologies.
In regular dynamic information, class information platform should increase depth analysis the depth of information industry, abandon the past in-depth analysis of the mode of transmission of information in the form of journal articles, using WeChat, new media, such as weibo, let more people learn, attract more users with high quality, enhance understanding of the industry as a whole. To attract users with high quality at the same time, can expand the peak BBS, investment promotion agency, and other value-added services.
3, profit model,
* membership: according to the different levels of users, to provide different services, receipt corresponding services;
* advertising: the platform to accumulate enough users, which can realize all kinds of advertising revenue;
* offline activities: platform in the industry have enough influence, hold exhibitions, BBS, all kinds of competition, training, marketing and other value-added services;
Second, the electric business platform
Decoration, furniture has put its network platform, such as beauty lele electric business platform, but engineering building materials has been influential in the field of electric business platform by a third party. Greentown electric business platform, relying on greentown real estate purchase, according to the project requirements for party a to purchase required building materials products. The electric business platform hasn't been done, mainly has the following several factors:
* purchasing behavior is complex, the interests of the chain more stakeholders, the owner side (owner) of procurement, design, etc), construction (for the total package, contractor selection influential, on-site project manager, purchasing of materials have influence), design institute (early selection and project information important channel), agents (mainly plays in the local project information control, local relationship processing), supervision (for the product and the control to the construction site)
Good and evil people mixed up * engineering building materials market, quality, quality inspection report has repeatedly behavior such as fraud, finally, when the choose and buy is usually project price and relationships. Due to the construction, materials, material compatibility, mutual influence, it is difficult to make judgments about the quality of the product alone.
* engineering building materials products do not have financial attributes, unlike steel, it is a value products, industrial chain YaKuan is serious with each other in this field;
The purchase of building materials products tend to experience the following step process:
Regardless of which side to choose material facing material product price, quality, supply, installation, after-sale protection, pre-sale service issues, specifically the following aspects, which is the electric business platform with the breakthrough of:
* pre-sale services: many material supplier can't provide effective proofing, product knowledge training services, as a third party electric business platform, how to quickly provide customers with pre-sales service is the key to attract users to further cooperation.
* price: price transparency, channel management is a difficult problem for many material supplier selection, in early in order to avoid channel conflict and offline dealers, material supplier can use customized electric product sales, but it requires in such aspects as product inspection report, product packaging to provide supporting services, many suppliers may not be willing to operation, another effective way is to take BaoBeiZhi project.
* quality: at present in China, the development and subsequent management tend to be independent business company, project developers in order to reduce costs often choose low price products. At the same time, many material suppliers have to offer the quality of the products often can not meet the standard, the test report is often provided false, many engineering materials before acceptance period quality accident, cause serious waste of manpower and resources. Third party electric business platform to supervise the obligation in respect of material quality screening, more important is how to provide quality assurance, improve the platform owner party product trust.
* logistics: many material suppliers no specific cooperation logistics company, and a lot of logistics company in product management, service the arrival notice and so on various aspects the serious lag. Establish a unified logistics supply platform, to provide users with reliable logistics services are electric business platform need to solve the problem.
* installation: many material suppliers are often in a moment of material delivery is no longer manage follow-up matters, and the fact that many problems are often caused by contractor for the performance of the material do not understand the construction quality is not in place. As a third party electric business platform, the establishment of the unified supervision and service, on-site installation for construction of correct operation will help to improve product quality and product
Accident dispute, more important is can decrease the cost of material supplier service.
* after-sale guarantee: the quality accident occurs, many material suppliers often blame mistakes, quality accident that difficult. Third party electric business platform independent and objective attitude, how to ensure that party a loss for the owners, the most important thing is how to propose solutions, win the trust of the owner side is electric business platform in the development of the time to consider the important issues.
* payment: in the field of engineering construction, default of payment problem such as never around in the past, partly because of quality problems, in part because the owner party cash flow problems, how to solve the contradictions of the two sides in terms of money, electric business platform for the present popular p2p platform, can be introduced to solve the capital requirements of all parties, of course, the best solution is the process of payment in accordance with the contract.
Third, horizontal extension
Internet + combined with the engineering building materials not only in the above aspects can effective fusion, also can undertake "crossover" fusion is more effective to solve other "disease" of the development of the industry.
Engineering building materials + + Internet recruitment
The current employment market, has been to the differentiation of market development, high-end job cooperated network, go Internet exclusive hiring push network is a leader in the field of segmentation. Engineering talents in the field of building materials also tend to have distinct industry characteristics, such as construction workers tend to be mainly migrant workers, season strong attributes.
Engineering building materials + + Internet social networking
With industry attributes of social platform, can let users more convenient exchange, provide industry information sharing, dating services, etc.
Engineering building materials + + Internet marketing
Product marketing in the field of engineering building materials often means relatively backward, only through the exhibition, magazine ads, such as way, for the use of new media is relatively backward, so how to using the Internet means product marketing service system, make corporate branding, product sales, the respect such as investment behavior more accurately is a possible future development direction, this China hardware 91 nets did a good job.
Of course there are many Internet + engineering building materials combined with the development direction, no matter which direction, all the user's needs, the needs only to understand the user requirements, expand the service market.